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About Us

Our Mission

Our mission is to help as many people as possible. We provide comprehensive investments for diversified people at all levels of wealth.

Who We Are

Who We Are

We are a wealth management, financial advisory firm and we uphold a fiduciary standard. Our core values are quality, transparency, and honesty. We adhere to the golden rule, “Treat others as they and you want to be treated.” Our clients come from different backgrounds and have unique needs. Our customized approach allows us to serve a wide range of people at all stages of life.

Founded in January 2021, Valiant Standard Wealth Management got its name from the standard of care we provide our clients. The dictionary defines valiant as being marked by bravery, boldness, courage, and determination. Client care is our top priority. When you join us you will experience our valiant standard.

  Meet Harvey Reiner

Harvey Reiner

Financial Advisor

(585) 565-3940

(585) 565-3945

Harvey Reiner is the founder of Valiant Standard Wealth Management. As the financial advisor at the firm, he manages assets, takes fiduciary responsibility, creates financial plans, and works directly with current and prospective clients. With twenty-two years of experience in financial services, Harvey has successfully led many clients to their ideal financial futures. His twelve years of experience at Xceed Federal Credit Union, included several years when XFCU was part of Xerox, where he taught himself and learned the intricacies of the Xerox 401k and RIGP.  His experience also includes HSBC; Axa Advisors; and Morgan Stanley. Harvey is passionate about his ability to create financial strategies for all levels of wealth.

After obtaining his Bachelor of Science degree from Michigan State University, Harvey decided to pursue his passion by joining the financial services industry. He obtained his series 7 and 66 in 1999. His strong desire to help others and teach them how to make sound financial decisions drives him to do all that he does each day.

Harvey grew up outside of Detroit, Michigan. His father was a union steward and an engineer at Chrysler for thirty-five years. His father taught him the importance of hard work. In Boy Scouts through eleventh grade, Harvey learned core values such as self-reliance, respect for others, and a love for the great outdoors. He lives in Rochester, NY, with his wife, Lynn, where they enjoy the down-to-earth vibe and sense of community.   Lynn and Harvey enjoy taking on ambitious home improvement projects together. Harvey’s hobbies include photography, landscaping canoeing, and hiking. He is passionate about people and loves to socialize with family, friends, and clients. 

Serving as a teacher and friend to his clients, Harvey forms lasting relationships and creates realistic financial plans for all. He firmly believes that everyone should have access to quality financial services.

Contact us to set up a meeting, or answer your questions.

Thank you!