Meet Harvey Reiner
Founder, Valiant Standard Wealth Management

For over 25 years, Harvey Reiner has helped individuals and families make smart financial decisions and build lasting confidence in their futures. As a fiduciary financial advisor, Harvey combines personalized investment management with financial planning that evolves with your life, whether you’re planning for retirement, building wealth, or navigating big life changes.

Harvey earned both the Accredited Investment Fiduciary (AIF®) and Retirement Income Certified Professional (RICP®) designations. These credentials reflect his commitment to putting clients’ interests first and his deep knowledge of retirement income strategies. With this expertise, he helps clients make informed choices about their investments and create income plans designed to support a fulfilling retirement.

At Valiant Standard Wealth Management, Harvey’s mission is simple: to make financial planning feel less intimidating and more empowering. He’s known for translating complex financial topics into clear, thoughtful guidance so clients walk away not just with a plan, but with peace of mind.

Before founding the firm, Harvey spent 12 years at Xceed Federal Credit Union, several of them while it was affiliated with Xerox Corporation. That experience gave him a firsthand understanding of corporate retirement benefits and the importance of planning beyond the obvious. His professional background also includes roles at HSBC, AXA Advisors and Morgan Stanley.

Harvey holds FINRA Series 7 and 66 licenses and earned his Bachelor of Science from Michigan State University. Raised in the hardworking city of Detroit, he brings a grounded, practical perspective to every financial conversation, shaped by real-life lessons about money, resilience and long-term planning.

Today, Harvey lives in Rochester, NY with his wife, Lynn. Outside of work, you’ll find him working on home improvement projects, exploring the outdoors, photography, or simply enjoying a good conversation with friends and family.

Harvey at a Glance

• 25+ years in financial services
• Accredited Investment Fiduciary (AIF®)
• Retirement Income Certified Professional (RICP®)
• Licensed in FINRA Series 7 & 66
• Held senior roles at Xceed Federal Credit Union, HSBC, AXA Advisors and Morgan Stanley
• Passionate about helping everyday people across all wealth levels make smart financial decisions
• Specializes in personalized retirement planning, investment strategy, tax management, Social Security optimization, and estate guidance
• Based in Rochester, NY

How Harvey Helps
At Valiant, Harvey provides clear, personalized guidance across every aspect of your financial life:

• Retirement Planning
  Build a strategy that balances monthly income, Social Security timing and long-term sustainability to help you retire on your terms.
• Investment Planning
  Design a portfolio that fits your investment preferences, cash flow needs and time horizon while minimizing unnecessary risk and managing taxes.
• Insurance Planning
  Identify the right coverage (life, disability or long-term care) to help protect your income, loved ones and legacy.
• Cash Flow & Debt Management
  Understand where your money is going and make smarter decisions about spending, saving and managing debt.
• Executive & Business Owner Planning
  Create a strategy to maximize the value of stock options, deferred compensation and other nontraditional assets.

In Harvey’s Words: Q&A

What life experiences most shaped your beliefs about money and long-term success?
Growing up, I saw firsthand what it meant to live paycheck to paycheck and how easily poor financial decisions, especially around retirement, could derail a family. One moment that really stuck with me: my uncle passed away just a few years into retirement after choosing a pension option that didn’t protect his spouse. She ended up in a Medicaid-funded facility for more than a decade. That experience taught me how important it is to plan not just for the expected, but for the unforeseen. That’s why I do this work. I want my clients to be prepared.

What inspired you to lead in the wealth management space?
I wanted to offer advice that wasn’t tied to selling products. I saw how people were often pushed toward one-size-fits-all solutions. My goal has always been to provide integrated guidance that reflects someone’s full financial picture.

What kind of impact do you want to have?
I want to reduce people’s financial stress, provide an honest perspective, and be a steady voice they can count on. I’m not chasing awards or status. I want to serve a community of families and individuals who value long-term, trusted relationships. I’m proud of the work I’ve done and even more excited about what lies ahead.

Lynn Reiner is the administrator for Valiant Standard Wealth Management.  As the administrator for the firm, she manages Harvey's Reiners' appointments, calendars, and assists current and prospective clients with their calls and questions.  

Lynn has a varied background in both administrative and non-profit work.   For the last fourteen years, Lynn worked for the Vice Provost of Entrepreneurship at the Ain Center, University of Rochester, and the Director of the Institute of Optics at the University of Rochester.  Before that, Lynn worked at the March of Dimes as the Division Director and Development Director at the Arthritis Foundation, including managing the "Joints in Motion" program that trained novice athletes who never thought they could walk or run a marathon.  Lynn also managed the Fidelis Health Insurance Company, Monroe County Office, 2008-2010

Lynn grew up in the South West and moved to Rochester 38 years ago.  Lynn loves to bike, hike, horseback ride, play pickleball, needlepoint, and rug-hook.  

Lynn can not take any financial security orders or give financial advice.